Yi's Portfolio

Making People

Say

Think

Feel

Visible In

Digital &

Spatial

Design

I am Yi, a all-rounded product designer @ Apple, based in San Francisco.

I love to dive into complicated problems, using systematic thinking to solve complex workflow for specialists and technical users in the enterprise.

I am equipped with knowledge in the e-commerce space, and advocate a delightful retail experience for consumers.

 Selective Stories

e-Commerce

Apple Retail Online

Design purchase & post purchase experience for Apple online shopping on Apple.com and Apple Store App.

Customer Experience

Fin-tech

Web & iOS App

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This content is private. Please reach out to me to learn more.

Enterprise Internal Web Application Tools

Digital Content Management

Create internal web-app for developers and specialists to publish, manage, validate product data featured on Apple.com.

Data Interaction

Complex Workflow

Design System

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This content is private. Please reach out to me to learn more.

Story of unwiring complexity

Map Module

Redesign the data structure, workflow and UI for an asset management web tool. Geolocation data management made easier and more accurate.

Data Management

SaaS Web

B2B

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Story of standing in user's mind and context

T3 Safety

Redesign around improving safety feature of T3 Mobile app to increase sense of secuirty for riders.

Ride-hailing

IOS Mobile App

B2C

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Story of reimagining for a successful product

NetFriends

Explore an alternative way of content discovery in Netflix - enable users to find high-quality shows in line with their interests quickly, without going offsite.

Entertainment

Web

Design Challenge

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